Noida is an abbreviation for ‘New Okhla Industrial Development Authority’, given shape and existence by Sanjay Gandhi during the urbanization thrust of the notorious emergency period 1975-1977. Basically lying in Gautam Budh Nagar district of UP, Noida is rather known as an extension of Delhi or NCR (National Capital Region).

Conceptualized as a modern industrial city, Noida is an upcoming Integrated Industrial Township. The city authority offers one stop shop wherein single window clearance system eliminates red-tapism and bureaucracy.

Cosmopolitan composition of the population, relatively low cost of rent, world-class infrastructure and barely 15 minute drive away from south Delhi facilitated by DND flyover or Noida Toll Bridge - the eight lane BOT bridge on river Yamuna, renders Noida as the preferred location for IT, ITES and BPO companies to open their offices.

Prominent names like HCL, CSC, TCS, GAIL, NTPC, IBP, LIC, to name a few, have already established their activities within the territory of Noida. Noida also boasts Film city in sector 16A, T series music publishing company and automobile ancillary units of Escorts and Honda.

Centerstage mall, having 5-screen Wave multiplex, in sector 18 market is a famous landmark of Noida, besides the market itself. Another landmark is the War Memorial inside the Golf Course that commemorates the 1803 Battle of Patpargunj for the control of Delhi.

The North India’s largest 8-screen PVR in the spice world mall is a reflection of Noida’s recreational life. Further, the strategic importance of Noida as NCR has been reinstated with Noida being considered to host some of the Common Wealth Games in 2010 and consequent implementation of Metro Rail project to connect Delhi and Noida, taking place much ahead of planned time.